Tuesday, May 10, 2011

How do I know if it's organic?


With so much green washing these days it's hard to tell what's truly organic and what contains a little organic content and what's just "natural." Labeling issues continue to plague our sleep industry and it leaves consumers to do their own research and still come up short. One group that is trying to clear it up for consumers is the Specialty Sleep Association's Green Initiative. This is a new three-tier labeling program that manufacturers can adopt to give full disclosure of the ingredients in their mattresses. While this does not include and exclusively organic level, it does let consumers know that a third party has reviewed and approved the contents that the manufacturer is claiming. So for all those other manufacturers that make organic claims, consumers should look for or ask for their certificates for the organic content of the raw materials in the mattress. Can the final product be classified organic? Not at this time. There is no "organic mattress" just a mattress made with organic cotton/wool fibers. Follow the SSA's Environmental Blog by SSA Consultant Vicki Worden to hear the latest in organic labeling and demystifying the organic claims so many companies are making.